Key Facts:
| Population |
22.3 million |
| Surface area |
238,391 km2 |
| Capital |
Bucharest |
| Population |
2.1 million |
Advertising split 2008:
Source: Alpha Cont., Advertising Agencies Estimations
Outdoor advertising spendings:
| 2005 |
€ 22,0 million |
| 2006 |
€ 32,5 million |
| 2007 |
€ 55,8 Mio. |
| 2008 |
€ 75,7 Mio. |
Source: Alpha Cont., Advertising Agencies Estimations
Advertising bans:
- Tobacco
- Alcohol (exept beer)
Outdoor advertising landscape:
A total of around 18,000 advertising spaces available. Portfolio:
- Billboards 4 x 3 m, 5,0 x 2,4 m, 6 x 3 m, 8 x 3 m
- City lights 1,1 x 1,6 m, 1,2 x 1,8 m
- Megaboards 8 x 3 m, 16 x 3 m
- Backlights 4 x 3 m, 6 x 3 m, 8 x 3 m, 3,5 x 2,5 m, 3,2 x 2,4 m, 10 x 2,4 m, 4 x 6 m, 3 x 6 m, 6 x 6 m
- Scrollers 3,2 x 2,4 m
- Prisms
- Meshes
- Rooftops
Booking cycle:
- Backlit & scrollers: 1 week (minimum)
- City light & bus shelters: 1 week (minimum)
- Billboards: 1 week (minimum)
- Transit advertising: 1 month
- Lamp post panels: 1 month
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