Key Facts:
| Population |
10.077 million |
| Surface area |
93,030 km2 |
| Capital |
Budapest |
| Population |
1.697 million |
Advertising split 2008:
Source: TNS MI
Outdoor advertising spendings:
| 2005 |
€ 117,6 million |
| 2006 |
€ 143,1 million |
| 2007 |
€ 74,5 million |
| 2008 |
€ 139,5 million |
Source: TNS MI
Advertising bans
- Sex, drugs, violence
- Tobacco products
- Alcoholic drinks - restricted (protected zones e.g. 200 metres around schools etc.)
- Prescription medicines
Outdoor advertising landscape
A total of around 48,000 advertising spaces available. Portfolio:
- Billboards 5,1 x 2,4 m und 4, x 3 m format
- City lights 1,2 x 1,8 m format
- Megaboards 4 x 9 m und 9,6 x 3,6 m format
- Megaboards 4 x 9 m und 9,6 x 3,6 m format
- Bigboards in a range of formats
- Backlights in a range of formats
- Scrollers 5,1 x 2,4 m format
- Prisms 5,1 x 2,4 m format
- Midilight 2,4 x 1,2 m format
Booking cycle
- Billboard: 2 weeks / 1 month
- City light: 2 weeks / 1 month
- Megaboard: 1 month (minimum)
| |
