Key Facts:
| Population |
10.2 million |
| Surface area |
79.000 km2 |
| Capital |
Prague |
| Population |
1.3 million |
Advertising split 2008:
Source: TNS MI
Outdoor advertising spendings:
| 2005 |
€ 69,3 million |
| 2006 |
€ 69,5 million |
| 2007 |
€ 70,8 million |
| 2008 |
€ 106,3 million |
Quelle: TNS MI
Advertising bans
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Tobacco
-
Alcohol
-
Pharmaceuticals
-
Attorney at law
Outdoor advertising landscape
A total of around 6,900 advertising spaces available. Portfolio:
- Billboards 5,1 x 2,4 m, 4 x 3 m, 8 x 3 m formats
- City lights 11,8 x 17,5 m formats
- Megaboards 9,8 x 4,8 m formats
- Bigboards 9,6 x 3,6 m formats
- Backlights 9,6 x 3,6 m formats
- Scrollers 9,6 x 3,6 m + 3 x 2 m formats
- Prisms 9,6 x 3,6 m + 5,1 x 2,4 m formats
- Meshes
Booking cycle / posting period
- Billboard: 1 month (minimum)
- City light: 2 weeks
- Megaboard: 1 month (minimum)
- Bigboard: 1 month (minimum)
- Backlights: 1 month (minimum)
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