Key-Facts
| population |
8 Mio. |
| surface area |
111.000 km2 |
| capital |
Sofia |
| population capital |
1,8 Mio. |
Ad Spendings 2008:
Outdoor advertising spendings:
| 2003 |
€ 10,5 million |
| 2004 |
€ 12,5 million |
| 2005 |
€ 16,6 million. |
| 2006 |
€ 18,2 million |
| 2007 |
€ 36 million |
Advertising bans
- tobacco
- alcohol
- prescription drugs
Outdoor advertising landscape:
A total of around 9,500 advertising spaces available. Portfolio:
- Billboards 4 x 3 m und 5,1 x 2,4 m formats
- City Lights 1,2 x 1,8 m formats
- Megaboards 6 x 3 m und 8 x 3 m formats
- Bigboards 60 m2 formats
- Bigboards 60 m2 formats
- Backlights 4 x 3 m formats
- Scrollers 4 x 3 m formats
- Meshes
Booking cycle:
- Billboard: 2 weeks / 1 month
- City Light: 2 weeks
- Megaboard: 3 months (minimum)
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